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Comparable history exists and at least one movement signal is above the positive threshold.
Evidence is usable but still mixed. Watch the next refresh before prioritizing build work.
Opportunity 40/100 and Evidence Confidence 66/100. Evidence Confidence must be at least 70/100 and required SERP, crawl, and category data must be present before this can become a Watch or Build candidate. The decision is blocked by missing required evidence: category review.
Evidence is below the validation threshold; collect stronger SERP, crawl, or category proof. Validate the evidence below before spending serious build time.